SEO keywords range from singular words to complex phrases and are used in website copy to attract relevant, organic search traffic. However, keyword integration is just the start. When properly leveraged, targeted SEO keywords should be used to inspire all page content in order to satisfy searcher intent. From a searcher’s perspective, keywords are the terms typed or spoken into a search engine. When effectively researched and optimized, keywords act as a conduit for your target audience to find the most appropriate content on your website.